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MARKETING TIPS & BUSINESS INSIGHTS
In today’s busy business world, marketing and communication are important parts of every business no matter the industry, the country and the company size. Business owners, marketers, and managers all want the company to be visible, attract their target audience and grow their business with more relevant leads, and this is where marketing becomes the key. In this blog, we provide easy-to-understand marketing tips, business insights, and valuable information to help you get a better understanding of the challenges, terms, tools, strategies and platforms in today’s digital marketing world.
Our marketing blog covers a wide range of topics about running a business today and how to uuse digital marketing initiatives to connect with your audience, get more visibility and create content that sells. We talk about Social Media Marketing, Google Ads, Copywriting and common problems that businesses face and give practical solutions to solve them. We also share stories of how other businesses have overcome their own challenges, so you can learn from them.
We’re all about helping you work smarter, not harder. Whether it’s tips on managing your time better or advice on outsourcing tasks to save money, we’ve got you covered with practical advice to improve your business operations. When you follow our blog, you’ll get advice from experts with international experience and an educational background in business communication, journalism, and digital marketing. The blog will provide you with easy-to-follow tips, explanation, statistics, recommendations and explanations you can start using right away. We want to help you save time and focus on what’s important for your business growth.
At Erichsen Consulting, we’re dedicated to helping Scandinavian and International businesses improve and attract more leads via marketing and management consulting. We’d love for you to check out our blog for helpful tips and inspiration. And if there’s anything specific you want to know more about, you know where to find us! Together, we can overcome challenges and make your business even more successful.
12 Tips to Optimise Your Google Ads Budget Effectively
Google Ads can be a powerful tool for driving traffic and conversions, but without proper budget management, costs can quickly spiral out of control. To ensure your investment generates the best possible return, here are ten essential tips to optimise your Google Ads...
Why negative keywords matter for your Google Ads campaigns
"In Google Ads, most marketers focus on picking the right keywords. But just as important—and often ignored—are negative keywords. Adding them helps prevent your ads from showing to the wrong people, saving you money and boosting your click-through and conversion...
How to Correctly Target Google Ads Across Markets
Expanding your business into multiple markets through Google Ads can unlock new growth opportunities. However, improper targeting can lead to wasted ad spend and missed potential customers. To help you optimise your international Google Ads campaigns, here are key...
Your Brand’s Tone of Voice: An Essential DifferentiatorAdvanced Google Ads Strategies for High-Quality Leads
In today’s saturated marketplace, your brand’s tone of voice is more than just a marketing tool—it’s your signature. It sets you apart from competitors, conveys your values, and builds trust with your audience. However, finding the perfect tone of voice and...
Advanced Google Ads Strategies for High-Quality Leads
Once you've mastered the basics of Google Ads, it's time to explore more advanced strategies that can significantly boost the quality of your leads. While the fundamentals are essential for getting started, optimising your campaigns for high-quality leads requires a...
Common Google Ads Mistakes
Google Ads is an incredibly powerful tool that can drive substantial traffic and revenue to your business. However, running successful campaigns requires more than just setting up ads and letting them run. Many advertisers, especially those new to the platform, often...
A Comprehensive Guide to the Top Marketing Trends for 2024
In today's fast-paced digital marketing world, staying updated with the latest trends is vital for businesses aiming to succeed in the competitive landscape and to position themselves in regards to other businesses. As we’re already 4 months into 2024, it's important...
Marketing Guide to Business Owners and Managers!
Marketing can often feel like stepping into a foreign land, with its jargon and concepts seemingly shrouded in mystery. Understanding these terms is like deciphering the code to a successful business strategy. In this guide, we'll demystify some common marketing terms...
Write in a way that sells
Are you capturing your potential buyers when you write blog posts, newsletters, or texts for your website? Crafting compelling copy is an art and a science, requiring a blend of creativity, strategy, and psychology. Effective copywriting not only informs but also...
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